Getting to Yes: How to create targeted marketing communication strategies to increase brand awareness and recruit new volunteers
WORKSHOP LED BY JULIE GEHRING
Julie Gehring is a strategic communications and mentoring consultant for a wide variety of organizations, both nationally and internationally. She has partnered with organizations such as the US Office of Juvenile Justice and Delinquency Prevention, the National Mentoring Resource Center, the Governor’s Prevention Partnership, Massachusetts League of Community Health Centers, and The Advocacy Academy. She serves as an affiliated faculty member on the campuses of the University of Massachusetts, Emerson College and Curry College.
In her international portfolio, Julie has been a leader at the European Mentoring Summit, European Center for Evidence-Based Mentoring and was selected by the Eurasia Foundation to be a Social Expertise Fellow to Russia. Additionally, she was selected to be a fellow by the UMass Boston’s Center for Collaborative Leadership. Prior to launching her consulting business, Julie was the Director of Mentoring and Community Engagement at Mother Caroline Academy in Boston, Massachusetts.
Effective marketing is essential to successful brand awareness, fundraising and robust community involvement. Integrated marketing communication strategies can encompass a huge range of activities: action plans, asset mapping, intentional networking, creating timely social media content, community events, and much more. The possibilities can be overwhelming, but even small steps help to build sustainability and impact.
Here are the top three reasons you should attend this workshop:
1. Discover practical Marketing Communication takeaways that you can implement immediately.
2. Discuss best practices, pitfalls and structures with other industry professionals who are on the front lines from around the globe.
3. Learn from real-world examples and how to’s in using social channels to connect with community influencers and build community.
Who should attend:
Attendees interested in promoting their non profit or social service organization through innovative marketing communication efforts.
Feel free contact me at firstname.lastname@example.org